Does Ulta Take Apple Pay?

Ulta Beauty stores accept Apple Pay as a convenient contactless payment method in all retail locations and on Customers can simply hold their iPhone or Apple Watch near the payment terminal to securely checkout using Apple Pay.

Does Ulta Take Apple Pay?

How to Use Apple Pay at Ulta

Using Apple Pay at Ulta is easy. Follow these steps:

In-Store Purchases

  • Open the Wallet app on your iPhone or Apple Watch when you’re ready to pay
  • Hold your device near the contactless reader until you feel a vibration and see a checkmark on the screen
  • Your default card will be charged and your receipt will be emailed

Online Purchases

  • Add items to your cart on
  • Select “Checkout” and choose Apple Pay as your payment method
  • Use Face ID, Touch ID, or double-click the side button to authenticate with Apple Pay
  • Your order will be placed using your default card

Key Takeaways:

  • Ulta accepts Apple Pay in all stores and online for quick, secure checkout
  • Simply hold your iPhone or Apple Watch near the contactless terminal to pay in-store
  • Online, choose Apple Pay at checkout and authenticate with Face/Touch ID to place your order

Benefits of Using Apple Pay at Ulta

There are several advantages to paying with Apple Pay instead of using a physical credit card:

Increased Security

Apple Pay transactions use device-specific encrypted security codes instead of your actual card details. This makes each payment unique and more secure.

Easy Checkout Process

Apple Pay is incredibly fast. Not having to pull out your wallet speeds up checkout lines.

Rewards Tracking

When you add your Ultamate Rewards membership to Apple Pay, points are automatically tracked with each Apple Pay purchase.

Receive Receipts and Alerts

Digital receipts are sent directly to the Wallet app so there’s no paper clutter. You can also set up alerts for all transactions.

What Payment Cards Work With Apple Pay?

To set up Apple Pay, you’ll need an eligible iPhone, Apple Watch, iPad, or Mac. You can then add compatible payment cards such as:

  • Debit and credit cards from major card issuers
  • Ulta store cards and gift cards with barcode
  • Apple Card

As long as your payment card has a contactless payment symbol or an EMV chip, you should be able to add it to Apple Pay.

Key Takeaways:

  • Apple Pay works with most debit cards, credit cards, store cards, and gift cards
  • Your card needs to have a contactless payment symbol or EMV chip
  • Simply scan or enter your card details in the Wallet app to add it

Can You Earn Ultamate Rewards Points With Apple Pay?

Yes! When you add your Ultamate Rewards membership card to the Wallet app, all Apple Pay purchases will count towards earning points and moving up reward member status.

As soon as your Apple Pay transaction is approved, your Ultamate Rewards account is automatically updated. You’ll earn points as usual on the pre-tax total.

To view your Reward point balances and redeem rewards, simply sign into your Ultamate Rewards account.

Key Takeaways

  • Adding your Ultamate Rewards card means purchases earn points
  • Points are earned on the pre-tax total and added automatically
  • Check your Ultamate Rewards account to view points and redeem

Unlocking Special Apple Pay Offers at Ulta

Occasionally Ulta offers exclusive coupons, discounts or bonus points for using Apple Pay instead of other payment methods.

Keep an eye out for Apple Pay offers by:

  • Checking the front page banners on
  • Looking for “Apple Pay offer” signs posted in stores
  • Enabling push notifications in the Ulta app to receive alerts

Since offers frequently change, be sure to look before checking out to maximize savings with Apple Pay.

Key Takeaways:

  • Ulta sometimes has special coupons for Apple Pay users
  • Check, in-store signs, Ulta app for latest offers
  • Enabling push notifications can alert you of new deals

Troubleshooting Apple Pay Issues at Ulta

Apple Pay transactions occasionally fail or encounter problems. Here is some troubleshooting advice:

Failed Transactions

If your Apple Pay attempt fails, first check that you have an active internet/cellular connection. Then try holding your iPhone closer to the payment terminal. An error can occur if the devices don’t connect properly.

Missing Receipts

If your digital receipt didn’t arrive in Wallet, check your email inbox. Printed and emailed backup receipts are often sent. If you cannot find the receipt, visit your nearest Ulta and talk to customer service.

Points Not Added

It can take up to 48 hours for Ultamate Reward Points from an Apple Pay purchase to show in your account. If points are still missing after 48 hours, contact customer support via live chat or at 1-888-714-2410.

Key Takeaways

  • Ensure your iPhone has internet connection if Apple Pay fails
  • Receipts may be emailed as backup if not received
  • Points can take 48 hours to be added to your account

Tips For Using Apple Pay at Ulta

Implement these tips for the smoothest experience using Apple Pay at Ulta:

  • Stay prepared by adding your cards to Wallet before arriving at the store
  • Enable Express Transit mode to keep your default transit card ready
  • Add your Ultamate Rewards barcode under Cards in Wallet
  • Set up notifications for reward member offers and payment alerts
  • Charge your iPhone, Apple Watch, iPad before shopping
  • Carry a secondary payment method as backup if Apple Pay fails

Key Takeaways

  • Prepare in advance by adding cards to the iOS Wallet app
  • Keep devices charged and enable notifications for offers
  • Have a secondary payment card available just in case


In summary, Ulta happily accepts Apple Pay across all stores and their website, offering easy, secure checkout and automatic reward point earnings. While the occasional technical hitch can occur, troubleshooting steps can resolve most issues. By preparing in advance and understanding the usage benefits, Apple Pay can provide a faster, more convenient payment experience for Ulta shoppers.

Frequently Asked Questions

  1. Is Apple Pay free to use for purchases at Ulta?
    Yes, Apple Pay is a free service. Ulta does not charge any fees for Apple Pay transactions.
  1. Can I use Apple Pay at Ulta if my iPhone is dead?
    No, since Apple Pay relies on iPhone power and internet connectivity. Have a secondary payment method available if your battery dies.
  1. Do I need the Ulta app to use Apple Pay at Ulta?
    No, the Wallet app comes pre-installed to set up Apple Pay on iOS devices. Downloading the Ulta app is optional for offers.
  1. Will my credit card rewards points still accrue if paying with Apple Pay?
    Yes, you earn the same credit card rewards and benefits regardless of whether you tap your physical card or use Apple Pay.
  1. Is Apple Pay safer than using my credit card to pay at Ulta?
    Yes, Apple Pay does not share your actual credit card number so your details stay more secure. Instead, it uses device-specific encrypted security codes that authorize the payment.
  1. Can I store multiple credit cards on Apple Pay to use at Ulta?
    Yes! Add multiple bank credit cards, store cards, gift cards to Apple Pay. Tap to switch between payment methods.
  1. Do I need to open or unlock my iPhone for Apple Pay to work in Ulta stores?
    No, you simply need to hold your locked iPhone or Apple Watch close to the payment terminal for Apple Pay to work. Stay in range until you feel a vibration for confirmation.
  1. How do I add my Ultamate Rewards card in Apple Pay?
    Open the Wallet app, tap the + symbol, select “Store Card”, then scan or enter your Ultamate Rewards card barcode to add it.
  1. Can I still collect Ultamate Reward points if I checkout as a guest?
    Unfortunately guest checkouts do not earn Ultamate Reward points. Make sure to enter your Ultamate Rewards ID before paying with Apple Pay.
  1. Why didn’t my Ulta email receipt arrive after using Apple Pay?
    Check your inbox spam folder. If still missing, show your digital Apple Pay receipt from Wallet to customer service to access the transaction details again.
  1. Do I need to show ID when using Apple Pay if my Ultamate Rewards account lists my birthday?
    Yes, Ulta workers may still ask for a valid photo ID to verify your identity and birthday when using Apple Pay with reward accounts.

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